Instamatic was Kodak's trademark name for their easy-load 126 cartridge film cameras, launched in February 1963 with the Instamatic 50. Later, in 1972 Kodak used the name Pocket Instamatic for some of their 110 cartridge cameras (other 110 models were branded Ektra or Ektralite), and also called some of its Super-8 8mm movie cameras and projectors "Instamatic." Kodak 126 Instamatics were a great success, and sold around 60 million by 1976; thus "Instamatic" became a generic term for cartridge-loading - or any plain point-and-shoot - cameras, irrespective of manufacturer.