This all-in-one for online content creators simplifies the process of making videos for the internet.

Front-facing screen makes framing up shots easier. Excellent low-light performance. Great eye-detecting autofocus. Direct streaming to Twitch and YouTube. Affordable for creators on a budget.

TIRED

Camera interface is unintuitive for beginners. Creator kit accessories are fine, but you can find cheaper alternatives.

WHEN IT COMES to shooting videos, I tend to overprepare. Sure, I could pop open a webcam or a phone and talk directly into the built-in mic, but instead I'll stress over breaking out the mirrorless camera, shotgun mic, and multiple stand lights, and then still end up with crappy picture half the time. So, as someone who needs to unclench a bit, the Nikon Z30 intrigued me.

Billed as “creator ready,” the Nikon Z30 is a midrange mirrorless camera that's aimed less at the usual markets of professional photographers or industry filmmakers, and more at the internet-centric brand of YouTubers, Twitch streamers, and online media. The pitch is simple: This camera is more or less all you'll need to start creating video for the internet.

To that end, Nikon also sent us its Creator's Accessory Kit ($150), which includes a foldable handle/tripod, a Bluetooth remote, and a small Rode shotgun microphone. The kit and the camera lend themselves to vlogger-style videos and streaming, the type of productions that need more speed and simplicity than tight control over every aspect of an image (though both would be great). So how does it measure up? Pretty well.

Frame Up

The most notable aspect of the Z30's design is its flip-out screen. Unlike many mirrorless camera displays, this one can be flipped to point toward the subject. This might sound simple, but it's a huge help for creators who might be working alone and don't want to have to buy an external monitor. It also does a great job of showing what your video will look like right out of the camera.

The screen is nice, but I have the same nitpick that I’ve had with every camera since reviewing Blackmagic's PCC6K: The interface is still woefully clunky. It's impossible, for example, to change just the frame rate on its own. Instead you have to pick from a list of resolution and frame rate combos buried deep within an ugly menu system.

I call this a nitpick for two reasons. First, this is a pretty standard user experience. I've been spoiled a bit by Blackmagic here, but most traditional mirrorless cameras share a similar design, aimed at professionals who aren't afraid of ugly menus and lots of buttons. From that perspective, the menus are fine. That said, the Z30 is targeted at people who are more likely to be upgrading from a phone rather than a different mirrorless, so a less technical UI wouldn't have gone unappreciated.

The second reason I call it a nitpick is because Nikon expects to handle much of the image-tweaking for you. On that front, it delivers much better. The Z30's autofocus detects not just faces, but eyes. While it occasionally got tripped up by my glasses, it was largely able to keep me in focus even when I was moving—both within the frame and when I was walking.

To its credit, the Z30 did offer some UI improvements over other cameras. A customizable shortcuts menu (activated by pressing the “i” button on the camera) features some of those features I mentioned above, like white balance and image stabilization. In Auto mode, however, many of them are disabled, since the camera tries to handle them for you.

Performance

When it comes to a camera like this, I have one main expectation above all else: Can I get a serviceably good-looking picture without having to think about it too much? I'm happy to report that, more than most cameras of its kind, the answer is yes. Even in low-light settings, where the ISO often got cranked up to 8,000 or above, the Z30 had considerably less noise compared to other cameras I've tested.

It wasn't a cure-all, by any means—seriously, buy some lights before you rely on a camera to fix your lighting problems—but it was enough that I would feel comfortable shooting a vlog-style video at dusk.

The image stabilization was similarly impressive, though while I was using the little tripod kit (more on that below) I couldn't help but think how much smoother the shot would be if I were using a gimbal. Still, the point here is to reduce the amount of equipment. You won't be getting steadycam shots from this thing, but it at least reduces the jitter enough from holding a camera by hand that shots work. At least well enough for the already-shaky vlog style.

One odd bit—and one that, in my mind, emphasizes how much Nikon wants this to be a dead-simple camera for the masses—is that the company proudly boasts “beautiful blurred backgrounds” on its site. It's listed like a feature. However, outside of post-processing features like those found on Pixel phones (which the Z30 doesn't have), the only way to get a blurry background is with a shallow depth of field.

To that end, the optional kit camera is a pretty standard 16-50mm f/3.5-6.3 lens. That minimum f3.5 aperture is certainly enough to get out-of-focus backgrounds in some cases, but it's hardly a cure-all. If shallow focus is important to your look, this is one area where I'd recommend any potential creators learn the basics of how cameras work, rather than relying on the camera to handle it for you.

The Creator Kit

As accessories go, the Creator Kit that Nikon included could be a lot worse. The included Rode VideoMicro mic is already one of our picks for attachable shotgun mics. It will beat the internal mic of any camera. While the Z30's internal stereo mics are fine, the big problem with internal mics is that they can pick up scratching or rubbing just from holding the camera. So the Rode or another mic is the way to go if you can swing it.

The rest of the accessories, however, are somewhat middling. The kit includes a small handle attachment with two legs that can fold out into a little tripod. It's surprisingly good for setting up the camera on a desk or table to get a low-angle shot, but carrying it around isn't great. As mentioned above, this little handle isn't a gimbal, so it just carries all your hand's shakiness into the camera itself. It's also not designed to be held in portrait (read: TikTok) orientation, so it's not great for that. As a tripod, it's a neat little gadget, but there are better options out there.

It should be mentioned that the tripod also comes with a removable Bluetooth remote. A magnet keeps the remote in place while it's in the tripod, but it can also be taken out and used separately. It's a nifty little gizmo that has a D-pad, a couple of function buttons, and most crucially, record and shutter buttons. I found the remote to be a bit finicky, but it did the job well enough, and the camera has a bright red LED on the front to make sure you know you're recording, so it works out well when filming yourself.

Overall, the Z30 is a camera that makes surprisingly few compromises in an effort to streamline video production for online creators. The main gripes I have with it are really the gripes I have with most professional cameras. But between its great low-light processing, solid image stabilization, and mostly hands-off setup, it's one of the easier cameras to start vlogging with.

Read More: https://www.wired.com/review/nikon-z-30/