Sony announced today the 67^th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensⁱ using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70MM F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers and hybrid content creators.

“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feed ... Read more »

TOKYO - Nikon Corporation (Nikon) is pleased to announce that its products have received the iF DESIGN AWARD 2022 in the product discipline.

The iF DESIGN AWARD is a globally prestigious design award sponsored by iF International Forum Design GmbH since 1953. The iF DESIGN AWARD consists of several disciplines such as product, communication, and packaging. This time, about 11,000 entries from 57 countries and regions were evaluated by renowned experts.

iF DESIGN AWARD 2022 winning products

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Products & Solutions—Imaging Products

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