Sony launches the FR7, the world’s first full-frame ILC pan-tilt-zoom camera. Sony’s New Cinema Line PTZ camera opens new creative and cinematic possibilities for content creators, from filmmakers to live event or music video producers.

The Sony FR7 will be available in November for $9,699.99. The FR7 kit with the FE PZ 28-135mm lens will cost $12,199.99 and will also be available in N ... Read more »

Tamron has  announced the new Tamron 50-400mm f/4.5-6.3 Di III VC VXD Lens for Sony E mount. It is an ideal choice for photographing landscapes, wildlife, sports, portraiture, and more. Featuring an 8x zoom ratio that begins at 50mm, this remarkably compact and portable lens offers a length of just 7.2″ making it the same size as conventional 100-400mm zoom lenses.

T ... Read more »

Tamron will be releasing a new lens for Sony E-mount full-frame cameras: the Tamron 20-40mm F/2.8 Di III VXD (Model A062).

Tamron 20-40mm F/2.8 Di III VXD Features

• Compact and lightweight
• Excellent handling and is well-balanced
• Tamron’s VXD linear motor for silent high-level AF speed ... Read more »