According to latest Sony rumors, Sony will announce three new cameras in the remaining months of 2022. The products in question are the Sony a7R V, New Sony Cine E-mount Camera and a New Sony ZV line E-mount camera.

The first camera to be announced will be the Cine E-mount camera, this camera could be announced in late September.

The ZV line E-mount APS-C vlogger mirrorless camera and Sony a7R V are rumored to be announced ... Read more »

Hasselblad has unveiled the X2D, the company’s third medium format mirrorless camera system. The new system is being released alongside three new F2.5 prime lenses.

Read our X2D 100C Hands-on

At the heart of the Hasselblad X2D 100C is a 100MP backside-illuminated CMOS sensor (43.8mm x 32.9mm) that ... Read more »

Samyang Optics has introduced a new lens line-up for Sony E-Mount full frame mirrorless cameras. Samyang has announced it will be introducing 5 lenses to a newly announced family of optics designed to be used with Sony E-Mount Full-Frame Mirrorless cameras.

The new V-AF family has been designed specifically for video creators, to make content creation more convenient. The first lens from this new line-up is the V-AF 75mm T1.9. Samyang will release four more lenses – 20mm, 24mm, 35mm & 45mm – before t ... Read more »

Sigma has officially announced two new wide angle prime lenses for Sony E-mount: Sigma 20mm f/1.4 DG DN Art Lens and Sigma 24mm f/1.4 DG DN Art Lens. The price for Sigma 20mm f/1.4 DG DN Art Lens is $899, and the price ... Read more »

Sony has officially released new firmware update version 1.10 for Sony a7 IV full frame mirrorless camera.

You can find the details and download the new Sony firmware update below. Sony a7 IV body ( ... Read more »